COMPANY PROFILE · 2026

STRATEGY CONTENT GROWTH

We don't market your business until we understand it.

Marketing consultancy · strategy · content · performance · sales integration. Eleven years of marketing and real sales experience, built into one evidence-based method.

START WITH THE DISCOVERY →

GROWTH ↗ EST. CAIRO

01The Problem Every Egyptian SME Knows

Activity without strategy. Metrics without meaning.

Activity Without Strategy

Agencies start posting before understanding the business. Content looks good but moves nothing.

Metrics Without Meaning

Reports full of reach and impressions — with no connection to actual sales or revenue.

Leads Without Follow-Through

Campaigns generate enquiries, but nobody connects marketing to what the sales team needs.

Jadwa exists to fix this — not with better posts, but with a better process.

02Three Disciplines · One Obsession

Three disciplines. One obsession — return.

Strategy, sales and content under one roof — because growth breaks at the seams between them.

Strategy before execution

MARKETING EXPERTISE

Eleven years of marketing built into every engagement. We diagnose before we prescribe — nothing is posted before it is understood.

Market & competitor diagnosis
Positioning & messaging
Evidence-based strategy
Every gap becomes an objective

Leads that actually close

SALES INTEGRATION

Real sales experience from inside the industries we serve. We bridge marketing output and sales-team reality — because we've lived on both sides.

Lead qualification process
Sales-team alignment
Pipeline & revenue reporting
Call-center support

Content that educates

CONTENT & LEARNING

A learning-design approach to content. We guide buyers through the decision journey — not just fill a calendar with posts.

Content strategy & architecture
Educational content series
Copywriting & editorial
Short-form video & UGC

03What Makes Jadwa Different

Most agencies stop at the post. We stop at the sale.

MOST AGENCIES

Pick a package and start posting
Report on reach and impressions
Treat all industries the same
Stop at the lead — sales isn't their problem
Lock you in before proving anything

JADWA

Diagnose first — prescribe after
Report on leads, conversions and revenue
Deep industry immersion before execution
Connect marketing directly to sales outcomes
Earn your commitment month by month

04The Jadwa Method

Strategy before spend.

A four-phase, evidence-based method that turns research into results. Budget only goes to work after the strategy is proven.

Diagnose

Market & brand reality before a single pound is spent.

Diagnosis Report

Build

Evidence-based strategy — every gap becomes an objective.

Validated Strategy

Activate

Turn the strategy into running, tracked campaigns.

Creative + Toolkits

Scale

Measure real ROI at three levels — then compound it.

Report + Scale Plan

↻ Continuous optimisation loop — every cycle's learnings feed the next diagnosis. The method compounds, edition over edition.

THE JADWA DISCOVERY

FIXED-FEE · 2–3 WEEKS · PHASES 01–02

The front-end offer. You buy a defined deliverable, not an open-ended commitment — a paid diagnostic where you see our quality of thinking before any execution. The monthly retainer becomes the natural next step.

You Receive

Marketing Diagnosis Report
Validated Strategy + Playbook
Audience receptivity profile

Why It Works

De-risks the relationship
Filters out bad-fit clients
Proves rigour before spend

INVESTMENT Fixed project fee, set per scope — fully deducted from Month 1 if you continue.

Business Reality File

Everything we learned about your business, customers, sales process and history.

Market Gap Report

Your competitive landscape, what competitors miss, and the openings available now.

Sales Reality Map

How leads move through your business today — where they enter and get lost.

Growth Prescription

Your custom strategy: positioning, messaging, channels and a 3-month roadmap.

Success Metrics Dashboard

The specific numbers Jadwa is accountable to — leads, conversion, revenue.

05What We Report On

Every pound is visible. Every result explained.

We Deprioritise

VANITY METRICS

Follower count
Post reach
Impressions
Page likes
Story views without context

Jadwa Reports On

WHAT ACTUALLY MATTERS

Qualified leads generated
Cost per lead — by campaign
Lead-to-sales-conversation rate
Campaign-by-campaign performance
Monthly revenue contribution

06Service Toolkit · Activated As Needed

No fixed packages. Just what your business needs.

The Discovery determines exactly which of these gets switched on.

Strategy & Intelligence

Market & competitor research
Brand positioning & messaging
Content strategy & architecture
Campaign planning

Content Production

Copywriting & editorial
Graphic design
Short-form video & UGC
Educational content series

Performance Marketing

Paid media strategy
Media buying management
Lead generation campaigns
Retargeting & lookalike

Sales Integration

Lead qualification process
Sales team alignment
Pipeline reporting
Call-center support

07Social Media Packages

Four tiers. Two ways to buy.

Every package is priced both ways — Standard (you provide raw content) and With UGC + EGC (we shoot, scenario and edit customer & employee content).

Monthly service fee in EGP. Advertising budget is separate and paid by the client directly to the platforms.

Social Presence

A professional, consistent online presence without heavy advertising or sales follow-up.

Standard25–35K

With UGC + EGC40–55K

Ad budget: EGP 20–30K / mo

12 posts12 captions4 stories1 report

Social Growth

Stronger visibility, regular campaigns, audience growth and basic lead generation.

Standard45–60K

With UGC + EGC70–95K

Ad budget: EGP 30–60K / mo

16 posts16 captions6 stories

Lead Generation

Content, paid campaigns, lead generation and organised tracking with weekly optimisation.

Standard65–85K

With UGC + EGC100–135K

Ad budget: EGP 60–120K / mo

20 posts8 stories3 platforms

PREMIUM

Full Sales Support

Content, advertising, lead gen, call-center follow-up, sales sheets and pipeline reporting.

Standard95–140K

With UGC + EGC145–210K

Ad budget: EGP 100–250K / mo

24 posts10 stories4 campaigns

15%MEDIA BUYING FEE

Of monthly ad budget — e.g. EGP 100,000 in ad spend → EGP 15,000 management fee. Covers setup, targeting, copy, monitoring, optimisation and reporting. Video shooting & photography are included within the UGC + EGC scope.

Ready to know what your
business actually needs?

Start with the Jadwa Discovery. Two weeks. A paid diagnostic. Five deliverables. A complete picture of your business — and a prescription for what to do next. If you continue, the Discovery fee costs you nothing.

BOOK THE DISCOVERY →